About the Conference

When and where is I.M. Comm 2014?
June 12-13, 2014 at the UW Oshkosh campus.

Who should attend I.M. Comm 2014?
Administrators from across your university, including: academic affairs, business affairs, student affairs, development, alumni, communications, the chancellor’s office, facilities services, Deans and faculty members from across the disciplines.

What is I.M. Comm 2014
I.M. Comm is the annual conference that brings together administrators and faculty members from UW System universities to share best practices and explore new ideas in unified, collaborative story telling.

Everyone has a role in marketing communications at each UW institution and when we work together as a system.

I.M. Comm is aimed at advancing our own universities while also helping us break new ground in collaborations to better position higher education in Wisconsin and nationally.


Conference Planning Committee:

Jamie Ceman, Executive Director, Integrated Marketing and Communications, UW Oshkosh

Alex Hummel, Director, News and Public Relations, Integrated Marketing and Communications, UW Oshkosh

Sara Kuhl, Director, University Marketing and Media Relations, UW-Whitewater

Brian Becker, Director, University Relations, UW Marathon County

Michael Hostad, Director, Web and Mobile Services & Chancellor’s Designee for Entrepreneurship & Innovation, UW Milwaukee

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Keynote Speakers

Scott Stratten, President of Un-Marketing

strattehiresScott Stratten, President of Un-Marketing. Formerly a music industry marketer, national sales training manager and a College Professor, Scott Stratten ran his “UnAgency” for a nearly a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Café, Cirque du Soleil, Saks Fifth Avenue and Fidelity Investments when they need help guiding their way through the viral/social media and relationship marketing landscape.

He now has over 140,000 people follow his daily rantings on Twitter and was just named one of the top 5 social media influencers in the world on Forbes.com. It’s the only time he’s felt comfortable being compared to Ashton Kutcher, P Diddy and Justin Bieber.

His book “UnMarketing: Stop Marketing. Start Engaging” became a national best-seller before it was released and was also named one of the top business books of the year by 1-800-CEO READ and a top 10 book by Under30CEO.com.

His new book entitled “The Book Of Business Awesome: How Engaging Your Customers and Employees Can Make Your Business Thrive” is also a best-seller, breaking the rules of how companies are truly marketed and grown through the current online/offline world.

Michael Perry

Michael Perry, New York Times bestselling author, humorist and radio show host (and UW Eau Claire grad!)

MichaelPerryPerry’s bestselling memoirs include Population 485, Truck: A Love Story, Coop, and Visiting Tom. Raised on a small Midwestern dairy farm, Perry put himself through nursing school while working on a ranch in Wyoming, then wound up writing by happy accident. He lives with his wife and two daughters in rural Wisconsin, where he serves on the local volunteer fire and rescue service and is an amateur pig farmer. He host the nationally-syndicated “Tent Show Radio,” performs widely as a humorist, and tours with his band the Long Beds (currently recording their third album for Amble Down Records). He has recorded three live humor albums including Never Stand Behind A Sneezing Cow and The Clodhopper Monologues, is currently finishing his first young adult novel, and can be found online at www.sneezingcow.com.

Perry’s essays and nonfiction have appeared in numerous publications including The New York Times Magazine, Esquire, Backpacker,Outside, Runner’s World, Salon.com, and he is a contributing editor to Men’s Health magazine. His writing assignments have taken him to the top of Mt. Rainier with Iraq War veterans, into the same room as the frozen head of Ted Williams, across the United States with truckers and country music singers, and—once—buck naked into a spray-tan booth.

In the essay collection Off Main Street, Perry wrote of how his nursing education prepared him to become a writer by training him in human assessment, and he credits singer-songwriters like Steve Earle and John Prine with helping him understand that art need not wear fancy clothes. Above all, he gives credit to his parents, of whom he says, “Anything good is because of them, everything else is simply not their fault.” His mother taught him to read and filled the house with books; his father taught him how to clean calf pens, of which Perry has written, “a childhood spent slinging manure – the metaphorical basis for a writing career.”

Perry has recently been involved in several musical collaborations, including as lyricist for Grammy-nominated jazz pianist Geoffrey Keezer, and as co-writer (with Bon Iver frontman Justin Vernon) of the liner notes for the John Prine tribute album “Broken Hearts & Dirty Windows.” Perry also collaborated with Vernon and Flaming Lips lead singer Wayne Coyne on a project that began when Vernon approached Perry and said, “Say, you’re a nurse…” The results were bloody, but then that was the point.

Of all his experiences, Perry says the single most meaningful thing he has ever done is serving 12 years beside his neighbors on the New Auburn Area Fire Department.

Mike says:

If I had to sum up my ‘career’ in one word, it would be gratitude. I get to write and tell stories all around the country, then come home to be with my family and hang out at the local feed mill complaining about the price of feeder hogs. It’s a good life and I’m lucky to have it.

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Get Involved

We need your help to keep making this conference better for you. There are several ways for you to help:

  • Do you have suggestions (or volunteers) on presentation topics or presenters? Email cemanj@uwosh.edu
  • Volunteer to participate in Brazen Theft - this was a huge hit last year, this year we need it BIGGER!
  • Join the #IM.Comm Facebook Group and stay tuned for more announcements and ways to get involved.
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